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Keys to Success in Mobile Marketing

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Executive Summary

From hospitals and ski resorts to sports channels, film studios and bricks and mortar retailers, more and more marketers across North America are beginning to take advantage of today's mobile marketing channels to engage consumers, increase sales and enhance returns. "Mobile can deliver marketing messages faster and less expensively than other media while significantly enhancing the consumer experience," says John Duffy, CEO of 3Cinteractive, a mobile technology services company in Boca Raton, Fla. "In the automotive industry, for instance, the Return On Investment (ROI) can be staggering - as much as 500 to 750 percent.

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