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What do fried chicken, popcorn, and keywords have in common? They are best served in buckets of course! During the Advanced SEO Webinar on content writing, the authors explained how using keyword buckets greatly increases the effectiveness of the website optimization as well as successfully guide search engine spiders through pages deep within the website. Some refer to this method as content silos or thematic optimization, but as one will soon discover the bucket analogy is very applicable (and more fun!).
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