CXO

Knowing When To Go On The Offensive

Date Added: Sep 2009
Format: HTML

"The best defense is a good offense." As the nation recovers from the worst depression since the 1930s, this axiom is a very apt metaphor for business leaders to follow. But when is the right time to move? In studies done subsequent to previous recessions, long-term profitability, for both large corporations and small firms, was greater for those organizations that moved quickly to take advantage of more prosperous times. In a recent survey completed by Information Strategies, Inc., 720 respondents indicated that they were taking steps to meet anticipated greater demand in late 2009 through 2010. Interestingly, a majority of these company leaders had experienced other economic downturns.