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The authors introduce a model that explores how to manage the levels of knowledge of the product and process design teams throughout an NPD project. The timing and extent of knowledge embedded by both teams over time drive the levels of advancement in the product and process designs. As such, the deployment of knowledge defines the features and functionality of the new product and process and thereby determines expected net revenue. They determine the rate of Knowledge Development (KD) for the product design team and the rates and direction of Knowledge Transfer (KT) between teams.
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