Labeling Options Offer Marketing, Production Advantages
As technology has evolved, beverage labeling has been transformed from a commodity to a powerful marketing tool that provides differentiation in a crowded marketplace. More and more, the beverage industry is treating the label as an important part of the package, especially with new brands or products [companies are] trying to reposition. There are four main beverage labeling options ? cut-and-stack, full-wrap hot-melt or spot-cold-glued film or paper labels; roll-fed, usually produced with laminated film constructions; pressure-sensitive; and shrink-wraps.