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The good ol' elevator pitch has been an important tactic of salespeople probably before elevators were even invented. Taking people hostage in a confined space to listen to the pitch doesn't seem like the ideal selling situation, but it sure can teach one the value of being clear, to the point, and persuasive. These are exactly the qualities one want to translate into the E-marketing version of the elevator pitch: the landing page. This is the page people see when they click on the Pay-Per-Click (PPC) ad, and having an effective page can mean the difference between a bounce and a conversion to sale.
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