Data Management

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Executive Summary

Customer Relationship Management (CRM) helps companies improve the profitability of their interactions with customers while at the same time making the interactions appear friendlier through individualization. To succeed with CRM, companies need to match their products and campaigns to prospects and customers. Until recently, most CRM software has focused on simplifying the organization and management of customer database that presents a consistent picture of the customer's relationship with the company and providing that information in specific applications such as sales force automation and customer service in which the company touches the customer. The result is improved revenue because of a greatly improved ability to respond to each individual contact in the best way and reduce costs due to properly allocating resources. CRM applications that use data mining are called analytic CRM. This paper throws light on the Building Profitable Customer Relationship With Data Mining and helping businesses.

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