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Strategic plan is a system that focuses not only on internal factors in a company, but external factors. This includes the financial statements of the entire industry, the average trends and future. Entrepreneurs and managers are often so preoccupied with immediate issues that they forget their ultimate goal. Therefore a review of the company or the preparation of a strategic plan is a necessity. A strategic plan is not the same as the operational plan. The former should be visionary, design and direction, unlike a business plan that may be shorter term, tactical, focused, deploy useful and measurable.
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