Business Intelligence

Last-Minute Holiday Marketing Strategies

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Executive Summary

With the holidays fast approaching, some small business owners may find that they never got around to implementing those grand marketing plans they had conceived to boost sales at the end of the year. But never fear, it's still not too late to reconnect with your customers and drum up new sales. While sending a piece of direct mail to a current customer at most other times of the year can come across as a thinly veiled marketing gimmick, mailing an old-fashioned "Season's Greetings" or "Happy New Year" card still retains a sense of authenticity and graciousness while achieving the goal of keeping your company top-of-mind.

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