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The key challenge facing most companies is that they have so little visibility, policies or controls around how to manage this rogue traffic. Workers incorporate these services into their daily working habits and this has significant impact on the overall performance of the corporate network. It would be short-sighted to ignore or overlook the impact of these social and technology trends when reviewing the overall approach to performance engineering and optimisation. Security and unsolicited traffic represent another growing trend that is having huge impact on the conduct of business. Security threats are often the source of unwanted loads on the networks - for example, spam and high graphic pop-ups.
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