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The process of managing risk has almost become routine: identify, quantify, monitor and control. However, the definition of what constitutes a risk to an organisation along with the definition of an organisation's stakeholder continues to evolve. Attempting to develop, implement and manage risk by simply buying a risk management program or system is like attempting to provide an answer before one know what the question will be: even a good answer is useless of it doesn't address the questions asked. The formation of a contextual definition forces one to ask the question first, and then move on to supply the right answer.
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