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Leadership and Technology: Video Communications Benefits Midmarket Enterprises

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Executive Summary

Midmarket enterprises strive for success in a highly competitive landscape. Being successful means consistently making smart decisions—including smart technology use. Today, technology should enable an enterprise to meet the needs of its employees and customers; in the future, it should allow businesses to make simple but value-rich changes. Implemented technology must support changes that occur in a business without increasing the risk associated with providing excellent customer service, engagement with suppliers, and many common business processes.

This white paper looks at the increasing value of video communications for midmarket enterprises. Video communications help these enterprises address their top-five information technology (IT) challenges: reliability, simplicity, security, mobility, and productivity.

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