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Today's reality is that companies worldwide are struggling to ensure continuity in their business success. What works for this year may not necessarily work for the future. Profits may tumble simply because new product technology and innovation makes yesterday's product model no longer a winner (with product life cycle shortened by half or even shorter). With such a changing world scenario, managing changes becomes no longer an option but a necessity. In fact the challenge is to manage and lead change at the speed of change; i.e. the necessary changes must take place within a time line or the company that delays and defaults would suffer penalties, due to the competition adapting to these needed changes more speedily.
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