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Fundamental change is painful. The intellectual and logistical challenges may be daunting, but the emotional confusion and chaos during such change can virtually paralyze and organization. In today's turbulent environment, however, change is not optional. Financial markets are in turmoil, unemployment is rising in many countries, consumer and business confidence is declining, and economic uncertainty is rampant. These shifts are causing companies to deeply rethink the strategies, structures, and priorities. While major change may energize some employees, most find it unsetting.
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