Data Management

Leading Change When Business Is Good

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Executive Summary

After decades of innovation and leadership in the computer technology industry and growing to be one of the largest and most successful companies in the world, Big Blue was brought to its knees in the early 1990's. Competition and complacency hit IBM hard. Very hard. As a result, ex-RJR Nabisco CEO and McKinsey consultant Lou Gerstner was hired to reduce, reorganize, retool and return fire. The company trimmed from about 500,000 employees to 300,000 and transformed itself from a mainframe maker into a robust provider of integrated hardware, networking and software solutions.

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