Leading Innovation In The Real World

With corporate budgets tight and customers ever more demanding, C-level executives are looking for self-starting leaders with imagination - the kind of imagination that transcends expectations. In a word, they need innovators. But leading innovation is not something one learns from a book, says Ross professor Jeff DeGraff. It's a skill that only can be developed through practice. His fall 2010 management and organizations course "Leading Creativity and Innovation" (MO 563) involves not only innovation theory, but also collaboration with a real client seeking a strategic solution to a real problem. Most recently that client was The Henry Ford, a Dearborn, Mich., museum and historical village, seeking direction on how best to utilize its assets to foster innovation.

Provided by: University of Michigan (Ross) Topic: Innovation Date Added: Jan 2010 Format: HTML

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