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Social Media is, quite simply, the collaborative tools used for communication. It relates to the media - that is, those storage/transmission tools that relay data - but refers to that which allows users/members to be social and interact with one another. That said, social media in the online world relates to any online application that empowers two or more people together. In the age of the social internet, the author refers to the tools and content that are created by people using these interactive technologies as 'Social media.'
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