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Sustainability is now a hot trend, and often it is associated with environmental responsibility. However, the environmental benefit is just one of the positive outcomes of a sustainable approach. Sustainability is a strong business principle that simply means to sustain positive results over a longer period, for more stakeholders, while continuously reducing cost and negative impact of various kinds. Seen in this light, sustainability is not such a revolutionary idea. It is simply an expansion of the time-honored approach of doing more with less.
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