Learning To Use Regret: Studies In The Negative Emotions And How To Use Them

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Executive Summary

Regret can shape people and change their paths, especially in American society, where everything seems completely possible - although changing into someone else is a bit harder, of course. Regret is a powerful force in human life. Far from being negative, regret is actually recognized by human brains as a positive influence on future behavior. Regret's important messages can be applied in everything from marketing to decision-making for the future.

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