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Lessons From the Long Tail: Delivering on the Semiconductor Digital Engagement Mandate

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Executive Summary

Today, massive shifts in demand for consumer electronics and other silicon-enabled products and technologies mandate that global semiconductor firms embrace an aggressive transition from high-touch marketing, sales and support models into a global digital enterprise approach. Success in the semiconductor marketplace will belong to those who are prepared for comprehensive digital and social interactions and commerce across the sales and support cycle. This View Point describes how the Infosys Stages of Excellence capability maturity model draws out a well-planned digital engagement strategy for global semiconductor firms who must harness the power of digital interactions to reach and support previously neglected markets, achieve critical design win and share of socket Key Performance Indicators(KPIs).

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