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Believing that a picture can be worth a thousand words, we present a brief "snapshot" of one high-performing leader in action, Grant Reid. Before he became global president of Mars Drinks, Reid was executive vice president of sales and customer care for Mars Inc. Snack. When he assumed full responsibility for Snack sales, he faced a significant leadership challenge. Sales had not met expectations in this key strategic unit, and a quick turnaround was needed. We have distilled his experience into six principals that guided him.
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