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Social media seemed so new and different that it was treated as an appendage of sorts - a kind of marketing that should be tried only by "Experts." While that view still exists to some degree today, it's become clear to many that social media is no longer marketing's new thing. It's now simply part of the way they do marketing today. Traditional marketing tactics such as advertising, referrals, and public relations are still very important, but social media tactics have now become a part of everyday marketing's fabric and need to be considered at the strategic level of the marketing decision-making process.
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