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In some cases the number of people who talk about a product or service will always outweigh the number of people who use it. For example, there are far more people who talk about Ferrari automobiles than who actually own one. However, the talkers will most likely be the customers one serves. Create a profile of the type of person who is most likely to tell others about the business. Consider what this person gains from your business and what kind of offering might inspire him or her to talk about your business.
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