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The financial crisis has tarnished the image of financial services as a whole, but it has burnished the image of institutions that are perceived to be safe or even staid. In this respect, the insurance industry, while far from immune to the effects of the crisis, is in a relatively strong position. The hallmarks of insurance - security and stability - are top of mind for many consumers. But translating these priorities into new demand and higher rates of retention requires a deep understanding of consumer behavior.
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