Tech Industry Investigate

Leveraging IT Assets to Build Customer-Centric Web Applications

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Executive Summary

This paper presumes that one plays a key role in defining the technology strategy for the line-of business organization or IT group. One is reading this paper because he or she or someone in their organization is feeling the competitive need to be doing business over the Web, to be doing e-business. They've seen the IBM ads on television, they've read the articles in Fortune and Forbes, they have a worrisome feeling that the competitive world is changing for good, and the organization has to adapt - now. The ads, the articles, the consultants all say that the key is using the Web to integrate the customers and business partners with existing information systems - an extranet.

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