Social Enterprise

Leveraging The Power Of Social Media Networks For B2B Technology Marketing

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Executive Summary

Social media functions websites allow visitors to interact with site elements and with other visitors in a variety of different ways. Some of the primary categories of social media networks include: Social networks, such as LinkedIn, Facebook, or MySpace - These networks are user driven groups supported by an independent platform. Individuals connect with each other and with organizations. Media sharing networks, such as Digg, Reddit, or Stumble upon - Media sharing allows users to recommend or rate papers, websites, applications, or other content to other users. Self-generated social media, such as blogs, forums, or customized social network platforms like Ning - These content sites are driven by an individual or company, generally around a certain theme

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