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Most corporations are experiencing intense pressure for financial performance and growth in the face of worldwide competition. Even companies which currently enjoy a major share of market, recognize that they must constantly strive to improve in order to maintain that position. Using techniques and programs such as reengineering, total quality management, empowerment, right sizing, productivity, etc. many organizations have made substantial improvements in their cost performance, but improvement in profitability and growth are strategic issues associated with competitive advantage.
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