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In an unpredictable economy, it is becoming increasingly necessary to refocus marketing efforts to be more cost-effective, while still achieving measurable results in even shorter time frames. With these realities in mind, it has created this series of paper to offer insights into a spectrum of options as part of a personalized multi-faceted approach to marketing can be a key element in accomplishing goals. This paper is not meant to be a comprehensive reference, but instead it acts as a starting point so one can see and gain a deeper understanding of a small selection of the options that may be well-suited to promote company.
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