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The truly global company knows there is more to "Going global" than opening offices in multiple countries. Globalization is a race to develop loyal customers around the world before one's competitors do it. The companies that win the race have learned it is not enough to meet their non-English-speaking customers in the middle of the road; they must cross the road to meet them, and translation is a big part of getting there. This paper surveys the background and current approaches to translating materials for insurance and financial services companies worldwide. It describes the goals of these companies, the obstacles to achieving them, and what they should look for in a language service provider to overcome such obstacles.
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