Start-Ups

Locating Entrepreneurship: The Importance Of Social Context

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Executive Summary

This paper presents the findings of recent case study research which explored the interplay between entrepreneurship and social context. By applying established theories and concepts from outside the field of entrepreneurship, principally Granovetter's (1985; 1992) perspective on social embeddedness and social network theory (Mitchell, 1969; 1973) to the study of a small creative industry firm, the research generated rich and theoretically-informed insights into the dynamic between a small firm and its social context. The findings discussed indicate that the case firm is embedded in a complex network of overlapping relationships which have significant implications for the behaviour of the firm with respect to these relationships.

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