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Location-based mobile social network services such as foursquare and Gowalla have grown exponentially over the past several years. These location-based services utilize the geographical position to enrich user experiences in a variety of contexts, including location-based searching and location-based mobile advertising. To attract more users, the location-based mobile social network services provide real-world rewards to the user, when a user checks in at a certain venue or location. This gives incentives for users to cheat on their locations.
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