Mobility Investigate

Location, Location

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Executive Summary

The global digital age has had a profound impact on consumer access to maps, which are becoming an intrinsic part of everyday life. People are all familiar with web based mapping applications such as Google Maps, Yahoo Maps or Microsoft Windows Live Local, as well as the Google Earth or Microsoft Virtual Earth platforms. Along with GPS devices for leisure applications, in-car navigation and the emergence of mobile phones and handheld devices that offer GPS services, they are being exposed to a wealth of location-based information. The influx of these web-based mapping services and pervasive GPS data is bringing geography to the masses and also stimulating the corporate appetite for exploiting location technology.

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