Social Enterprise

Logging on: What is Social media?

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Executive Summary

These days, it's no longer unusual to receive an email or visit a Web site and be directed to "connect with us!" through Facebook, Twitter, LinkedIn or any number of social networking sites. From your favorite grocery store to your college's alumni chapter to the place where you get your hair cut, nearly every type of organization today is finding a way to market its business, products and services using social media.

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