Business Intelligence

Long Term Orientation And Relationship Strength: How Time-Dependent Are Strong Relationships?

Download Now Free registration required

Executive Summary

This paper develops a set of propositions about the nature of the link between the long term orientation of a relationship and its strength. Its overall argument is that the importance of time-based explanations of cooperation decline when the relationship is at high strength cooperation. To evidence this argument the paper will examine both the rationale and external to the relationship context for entering long term cooperative relationships, and argue, via a set of propositions, that as a relationship gets stronger (becomes intensely cooperative) the influence of both of these forces declines.

  • Format: PDF
  • Size: 121 KB