Big Data

Looking Back Is Key To Moving Forward

Date Added: Apr 2010
Format: HTML

Businesses can better position themselves to prosper when they clearly articulate their origin stories to employees, added lead author Ersner-Hershfield. "In order for companies to effectively communicate their narrative, they should ask themselves whether there were key meetings, events or people during the economic crisis, without which the company's outlook would have taken a turn for the worse. Focusing on how things could have turned out differently fosters a positive view of the current circumstances among employees and thus generates an increased sense of commitment."