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Executive Summary

As more users continue to conduct commerce online, or have their purchases influenced by online media, it will be imperative to ensure a scalable e-commerce strategy is in place. Learn what questions chief financial officers (CFOs) should ask in order to realize the full potential of e-commerce investments.

In the wake of economic turmoil and anticipation of a rebound, every organization must choose its own path ? striking a powerful balance between investing in growth, driving efficiency, managing risk and meeting compliance obligations. It's no longer about the downturn or the upturn. It's about your turn.

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