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True innovation often doesn't make us comfortable. It makes one uncomfortable. And yet, it is in that discomfort that the new ways, the new ideas and the new feelings come to light. When you drive to work via a different route, you see different places and sights. If you go to the newsstand and peruse the magazines that you never otherwise look at, you will see things you simply would never think about otherwise. Thus my title for this piece: Looking for Innovation in the "Wrong Places." "Wrong places" is obviously a subjective term, but it refers to "Wrong" in the context of "Out of your comfort zone."
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