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With the world luxury capitals of Paris, Milan and New York all ready to embrace our dear Mumbai into the same category of cities, we are poised at a position where everyone is waiting for India. Those watching India will agree that the economy has been booming since the past few years since liberalization and has resulted in a huge number of dollar millionaires. Will India surpass its South East Asian neighbors? Is this market sustainable? It is with this background that the authors look into trends of the most visible symbol of high spending customers: automobiles, trying to answer the questions posed from the point of view of two major stakeholders: the consumer and the marketer.
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