M-Commerce: Retail in Motion - Consumerization of Mobile Devices Pushes M-Commerce Onto the Fast Track In

Date Added: May 2009
Format: PDF

More than 63 million people accessed the Web on their mobile devices during the month of January 2009. More than 22 million did so daily. These aren't just impressive numbers, as reported by the Web intelligence firm comScore, they are an impressive number of consumers. And they are skyrocketing. Daily access of the mobile Web more than doubled last year. The affect of this phenomenon on merchants is to trigger the first rule of retailing, which goes something like this: Where customers go retailers must follow. So, it's not surprising that mobile commerce or m-commerce is attracting a great deal of attention today.