Business Intelligence

Made For India: Succeeding In A Market Where One Size Won't Fit All

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Executive Summary

While consumers across the world are seeing a growing number of "Made in India" labels on the goods they buy, Indian shoppers are witnessing a more subtle change. Increasingly, multinational companies are selling products that are not just made in - but that are made for - India. Entire generations of Indian consumers, who once felt grateful simply for being able to experience the same brands as the rest of the world, are now realizing they can ask for products that cater to their wants and needs. And they stand a good chance of getting what they want.

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