IBM Business Analytics Software takes the guesswork out of business decisions. So not only can you determine the right price for a boat, you can decide how many to buy, where to sell, and more. MarineMax? the world's largest boat retailer, started using IBM Cognos software to inform their inventory decisions. As a result, their demand planning cycle dropped from 3 months to 3 weeks, leading to a 48% reduction in costs. William H. McGill, Jr., the chairman of MarineMax, said, "We could not run our business without Cognos." With IBM Business Analytics, you can make better decisions for your business too.