Mainstreaming An Unorganized Industry: The Case Of Suguna Poultry

Download Now Date Added: Jun 2010
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The Corporate Social Responsibility (CSR) framework is quite rich with its concepts like sustainability, mainstreaming, stakeholders and their inclusiveness, citizenship, etc. The debate in CSR is increasingly about making it a part of core business process rather than treating it as a compliance function. In this context, the business model of Suguna Poultry was studied and it was observed that it can help in understanding the deeper meanings of these concepts in a concrete way.