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Turning ideas into transformative products, services, environments and experiences cannot happen without lots of listening, focus, discipline and a little luck. But why some ideas survive and others die is helpful to understand so you can shift into high gear with innovation. The Heath brothers, Chip and Dan, are experts in this area, which they explored not in their latest book, "Switch," but in an earlier book that the author absolutely loved called "Made to Stick: Why Some Ideas Survive and Others Die."
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