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Video is hot, video is cool, and nowadays video is pretty darn easy. So easy, in fact, that it's become a bit of an expectation that businesses use video to explain concepts, introduce the team, and showcase customer success stories. Much is made about the outrageous viral videos that spring up occasionally and cause instant buzz for the sponsoring organizations, and while an instant video hit can lead to some great exposure, it's the everyday utilitarian uses that most businesses should focus on for long term value and exposure. Video allows you to display the face, voice and personality behind the brand and makes connecting with prospective customers much easier.
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