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Numerous controlled tests and successful product launches demonstrate the value of simplifying the user experience with "Easy, appliance-like" usability. The message should be clear for service providers and manufacturers alike a superior customer experience and simple learning curve can stimulate product sales and brand loyalty and lower product return rates among the huge non-technical mainstream and products with a complicated, less-inviting customer experience can inhibit sales and profit growth, while increasing product returns and customer service costs.
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