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A business plan is a blueprint or a plan for your business. When starting up you should plan ahead for about one or two years. The business plan isn't just for starting up, it is a guideline for your entire business journey, so you should continually update and adapt the business plan. The business plan is for you as much as it is for anyone else. Remember that investors, sponsors, affiliates or future employees, partners and yourself will be reading and following it. Don't create a business plan just for investors, but don't rule them out either.
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