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We need to look at our business through the eyes of our customer, including entering through the same entrance, so we can be aware of any issues that might mare the first impression we make. Our non-verbal impressions are important. This isn't to say we have to be model-beautiful as much as it means we should be neat, presentable and offer a firm handshake and a warm smile. Before you enter a meeting or the grocery store, take a moment to give yourself a once over in the car mirror. It could mean the difference between making a great connection with the cute guy in the canned foods aisle or going home to split left over chili with your cat.
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