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While the Enterprise of the Future is indeed hungry for change, the Making Change Work study shows that executing change well remains the exception, though certainly an achievable goal. IBM's research with practitioners revealed practical insights about closing the change gap - including the insight that soft, people-related factors typically present greater challenges than hard, technology-related factors that are typically easier to identify and measure. Companies can no longer justify or afford an ad hoc approach to change management. It was discovered that change management is at a turning point from an art to a professional discussion, from improvisation to a richer, more systematic approach, based on clear empirical perspectives on what works and what does not.
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