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No matter the macroeconomic context, companies pursue top-line growth to foster their competitive advantage, and many use strategic initiatives to deliver against ambitious plans. But such corporate-wide efforts all too often flounder, leaving companies to fall short of their strategic goals. This paper sheds light on the importance of choosing and implementing the right context for managing strategic initiatives and provides practical guidance on how to make growth happen. The paper shows that there are five major process issues surrounding growth initiatives that companies need to address.
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