Data Management

Making Money With Clouds: Revenue Optimization Through Automated Policy Decisions

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Executive Summary

Many existing IT applications exhibit strongly varying demand patterns for resources. Accommodating an ever increasing and highly fluctuating demand requires continuous availability of sufficient resources. To achieve this state at reasonably costs, a high degree of flexibility with respect to the given IT infrastructure is necessary. Facing this challenge the idea of Cloud computing has been gaining interest. In so-called Clouds resources such as CPU, storage and bandwidth can be bundled into a single services, which are offered to Cloud users. These services can be accessed in oblivion of the underlying IT infrastructure. This way Cloud Computing facilitates the introduction of new products and services without large investments in the IT infrastructure. Cloud Computing is a promising approach with a high impact on business models.

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